Created in by two engineering students fresh out of U. Berkeley, it hit on a basic human truth all those other services would later exploit: There's something deeply satisfying about judging other people based on their photos.
Later known by the more manageable name Hot or Not, it more or less disappeared with Pets. But now it's back, and looking for its due share of the phenomenon it helped birth.
Hot or Not has changed hands several times over the years, but sincethe brand has been the property of Andrey Andreev, a Russian-born megamillionaire and founder of the online dating and networking service Badoo. With more than million users worldwide, Badoo is a big noot in Europe and Latin America.Sweet Housewives Seeking Nsa Demopolis
In the U. Andreev believes Hot or Not will provide the entree that has eluded.
It's already established something of a beachhead, with nearly 10 million users, according to Andreev. But the new version released today may strike users as familiar for a different reason. In design and functionality, it's markedly similar to Nice dating site freethe IAC-owned dating app that has become a phenomenon among apps like hot or not since it launched two years ago.
albany escort service Andreev says the change was made to accommodate smaller mobile screens. As on Tinder, users authenticate through Facebook, which allows them to get introduced to others in their appe social networks; when two users rate each other "Hot," they can begin a chat.
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Hot or Not's logo, which it has been using for 10 years, is even similar to Tinder's: The biggest difference between the two is a conceptual one: Whereas Tinder styles itself a "social discovery tool" whose gamelike apps like hot or not is only a means to an end, Hot or Not presents itself first and foremost as a game.
Singles can certainly use it to meet each other, but Andreev is aiming much broader than the dating market.
He likens it to the difference between a nightclub and a singles mixer: People may go to aops first hoping to get lucky, but they apps like hot or not might just be there to dance, to get drunk or to see and be seen.
Features in the new version are meant to broaden it still.
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One allows users to see "hot lists" of the top-rated users nearby. Another lets them vote on and appw lists of the hottest celebrities.
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The company plans to publish the data it gathers this way in conjunction with major news events -- for instance, declaring the nto athletes in the World Cup while the tournament is still being decided.
For now, no one's making any money off Hot or Not.
Llike, Hot or Not now has a good father. I've been covering the business of news, information and entertainment in one form or another for more than 10 years.
In FebruaryI moved to San Francisco to cover Jeff Bercovici Former Staff. I cover technology with an emphasis on social and digital media.
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