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It was a massive statement by the company about the unrealistic beauty standards women face every day, thanks in part to beauty marketing.

The campaign includes print, out of home, TV, digital and social media. There are shots of a diverse group of women putting on and taking off their makeup in various scenarios.

One shot shows a woman applying makeup on her morning commute; another looks at a group of friends getting ready for a night.

We wanted to introduce a campaign that uses beauty to make women feel good about themselves by empowering them to feel comfortable and confident in their own skin. You are at: Share on Facebook Share.

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